Insights from the Creative Industries
by Derek Yates and Jessica Price



Derek Yates is the Programme Leader for Graphic Arts at Winchester School of Art, Southampton University, where his research aims to build collaborations between design education & the creative industries. He came to Winchester from the University of the Arts, London and here he brokered partnerships with leading commercial agencies such as Wieden & Kennedy and Moving Brands, cultural institutions like the V&A and respected journals such as Eye Magazine. In 2012 he developed ‘Alt/Shift’ – a collaborative approach to curriculum development that utilizes dialogue between industry and education to create relevant and contemporary educational experiences. He has published its proposals through The National Society for Education in Art & Design.



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